Soledad Ordeix is a Uruguayan Fashion Designer, Stylist, and Content Creator with extensive experience in styling, design, production, and content creation across diverse formats, including television shows, advertising campaigns, IGTV, corporate events, and music videos. She excels at crafting engaging content for social media and streaming platforms, as well as for print publications. Soledad has successfully managed collaborations with influencers and has contributed to audiovisual and graphic productions, including photoshoots for various fashion campaigns.
Her portfolio features notable contributions to international television formats such as The Voice Kids, The Voice Uruguay, and Got Talent Uruguay, demonstrating her remarkable skill and passion for creativity. Collaborating with renowned celebrities from Uruguay and Argentina, she showcases her ability to create outfits that resonate with different personalities, highlighting her versatility and adeptness in overcoming various styling challenges.
In addition to her practical work, Soledad shares her expertise through interviews with media outlets and by writing fashion articles for prominent publications, including Forbes Uruguay, Sociedad Uruguaya, Revista Clap, and Esteña Press, where she currently serves as a columnist for the latter two. She also maintains a fashion column on the program Rompe Paga on Radio Cero Uruguay and creates content for social media platforms and streaming services, including Topic Media.
As a designer and entrepreneur, Soledad has made a significant mark in corporate uniform design, creating outfits for prominent companies such as Hotel L’Auberge in Punta del Este. This demonstrates her ability to create cohesive and professional looks that align with each company’s brand identity and values.
From 2020 to 2024, she led TRAMA VESTUARISMOS, an innovative styling business she co-founded with her partner. Together, they provided personalized services to help each client discover and perfect their unique style. Their comprehensive approach included expert recommendations on combining garments and using accessories, while also transforming the act of dressing into a fun and enriching experience. Additionally, through masterclasses and workshops specialized in wardrobe for television and the audiovisual world, she shared her extensive knowledge and experience, educating and empowering both professionals and styling enthusiasts in a broader audience.
Passionate about fashion, styling and art in all its forms, Soledad draws inspiration from music, dance, and painting. She firmly believes that fashion is an extension of personality and a unique form of expression. A strong advocate for authenticity and individual style, she considers every person and every style to be unique. For her, fashion and garments are powerful means of cultural, social, and artistic expression, and she encourages people to embrace and fully live their personal style.
